Why do you need
an online intensive on SMM and targeting

Master the basics of brand promotion on Instagram and Facebook, how to build a strategy and content for social networks, setting up advertising campaigns, and working with audiences.

Realize yourself in a creative field. Learn how to write from your heart, photograph with an atmosphere, and launch brilliant advertisements.

Work remotely. It is enough to visit the office once a week for filming, and the rest is magic in Hogwarts... more precisely, at home :)

Run multiple projects in parallel. This broadens horizons, increases earnings, and gives new interesting tasks every day.

Who is the course for?

SMM and targeting is a direction open for anyone with any professional background. IT-related experience is not required to become a targetologist. Stay focused and have time to study and improve the acquired knowledge.

University students

Master the second specialty while studying at the university. Get hands-on experience and earn money as a student.

Specialists outside the IT field

If you are not satisfied with your current career and earnings, the online intensive on SMM and targeting will be a comfortable entry into the profitable digital industry.

IT specialists

Systematize your knowledge in the field of digital marketing and get new applied skills that are in demand in the local and international markets.

Course program

SMM and targeting

Intensive program Fundamentals of SMM and Targeting

Setting SMM goals and objectives

Definition of target audience segments

Conducting competitor analysis

Designing business pages on Facebook and Instagram

Creating content plans for the feed and stories

Types of promotion in social networks

Assessment of key performance indicators

Setting up a Business Account

Setting up Ads Manager

Creating catalogs and a store in Commerce Manager

Audience parsing

Working with a pixel in Events Manager

Types of goals and their difference

Step-by-step launch of advertising

The secret of the Promote button

Conversion and lead generation

Preparation of advertising creatives

Advertising budget

Advertising strategy

Analysis of advertising campaigns and reporting

Study results

After completing your studies in SMM and Targeting, you will be able to:

Create content plans and write texts that bring results;
Design an attractive and effective visual;
Work in the Meta Business Suite app;
Effectively launch advertising campaigns in Ads Manager;
Choose the type of promotion that will give 100% results with the least investment;

Analyze and optimize advertising campaigns;
Return people to your site with pixel and remarketing tools;
Use sales funnels in social networks;
Speak with experts in the same language;
Successfully delegate promotion of business.

More than 1500 companies worldwide where our alumni are working

Why choose us?

IT STEP Computer Institute started its activity in 1999, when the IT industry was just beginning to develop and gain popularity. Even then we trained the first programmers, web designers and other IT specialists. Today, we provide students with the skills that employers and modern business need - without dry theory. Employers do not need your knowledge - they need competence in solving work problems and setting up business processes.

IT STEP Computer Academy started its activity in 1999, when the IT industry was just beginning to develop and gain popularity. Even then we trained the first programmers, web designers and other IT specialists.

Today, we provide students with the skills that employers and modern business need - without dry theory. Employers do not need your knowledge - they need competence in solving work problems and setting up business processes.

Countries

Branches

Students

Trainers

Alumni

Frequently Asked Questions

How do I know if being a targetologist is right for me?

First of all, it is determined by your desire. We have not yet had a single student who has not succeeded in learning a new profession. Make an appointment with us for a free consultation and we will help you with your choice.

SMM specialist and targeting specialist - what are their differences?

The profession of a targeting specialist as well as smm manager refers to the sphere of marketing and work with social networks, because these specialities are often confused. The difference is that an SMM specialist is in charge of maintaining the customer's accounts in social networks, while a targeting specialist is in charge of advertising placements of this content.

Who can take the course; are there any age or knowledge pre-requisites?

The course is open to anyone aged 15 and over, regardless of their basic education. No exams or tests are required for admission.

What document / certificate will I receive after the course?

The diploma of IT STEP Academy is available in English.

What documents do I need to enroll?

To complete you registration, you will need to present an ID showing that you are over 18 years of age and a payment depending on the course and the payment schedule you choose.

Is 2 weeks enough time to become a targeting and SMM specialist?

Yes, because the targeting and SMM course will be taught at a super-intensive pace, with deep dives into each topic and practical examples and case studies.

Online intensiveSMM and targeting

Why do you need an online intensive on SMM and targeting