We are sure that everyone can be an Internet marketer. Achieving your goal requires desire, diligence and discipline. We take care of the rest.
Our values
Education at STEP IT {global_step_name} is based on three essential components of active learning:
Up-to-dated Curricula
The knowledge and skills that our students gain must meet the requirements of employers today and in the future. Therefore, we review and update our course program every six months.
Instructors - Practitioners
Instructors at STEP IT {global_step_name} are specialists in their field with more than five years experience. The methods they teach you are the same methods they use on a day-to-day basis at leading companies. In our classrooms, students receive only relevant knowledge from real practice.
Friendly atmosphere
We have created a unique learning environment where teachers and students communicate on an equal footing. Our classrooms and laboratories are equipped with comfortable workplaces, computer equipment, and licensed software.
Who is the program designed for?
Owners and managers
master the basic tools of Internet marketing and be able to effectively control employees and contractors.
Future entrepreneurs
learn to attract targeted traffic to the site using modern digital marketing techniques.
Practicing marketers
will expand their knowledge in the field of digital technologies and discover new opportunities for themselves.
Everyone who wants to learn a new profession
will receive the necessary stock of knowledge and skills for a confident start in IT.
Training program
The program is based on real market requirements. Our methodologists and teachers are constantly working on its improvement and renewal, so that graduates of the Academy can show themselves worthily in front of employers.
- Digital marketing and its place in general marketing. Difference from offline marketing;
- Business models online. Their goals and KPIs;
- Communication channels in digital. Selection of the target audience. Digital strategy;
- Basics of Seo. History. Ranking factors;
- Semantics, selection of keywords, types of requests;
- Internal optimization. Meta-tags, linking and micro-markup;
- External optimization. Site structure optimization. Work with reference mass;
- Content marketing. Building a content strategy. Inbound marketing;
- User Experience (differences between AI, UX, UI). UX research methods (surveys, Google Analytics);
- Compilation of user portraits. Customer journey map;
- SMM. Overview of social networks and platforms. Building a strategy for work in social networks (Facebook / Instagram);
- Tracking trends and prompt changes according to new trends. Creation of viral content;
- Advertising in social networks. Practice of working with Facebook / Instagram advertising cabinet;
- PPC. Advertising formats. Search, media and video advertising;
- Google Ads. Selection and grouping of keywords. Types of relevant keywords. Writing effective ads;
- Performance indicators of advertising campaigns. Analysis and optimization;
- Email marketing. A set of tools. Creating lists. Creating a lido magnet. Audience segmentation;
- Chat bots for various messengers (Facebook, Telegram, Viber and others) and sites;
- How to create a chatbot group for different platforms without programming;
- Google Analytics and Google Tag Manager. Steps for correct installation and debugging;
- Setting goals. Understanding micro and macro conversion;
- Audience segmentation. Defining the concept of traffic quality for any site;
- Setting up remarketing groups. Creation of "complex" audiences;
- Plugins for convenient work with data. Regular expressions;
- Tools for automating routine tasks without programming skills;
A la fin du cours vous serez capable de
- Analyze the site's audience and create its portrait;
- Create advertising campaigns in Google Ads and evaluate their effectiveness;
- Conduct detailed analysis of advertising campaigns;
- Create a digital strategy and content plan, master media planning;
- You will know exactly which type of promotion will give 100% results for your business with the least investment;
- You will be able not only to successfully delegate business promotion, but also to speak with specialists in the same language;
- You will learn how to get all the data about your audience and conduct qualitative analysis;
- You will be able to correctly calculate the budget for promotion;
- Conduct internal and external search optimization;
- Learn how to promote on Facebook, Instagram and YouTube;
- Will you be able to promote sites using email newsletters;
- You will be able to apply any internet marketing tool in practice;
Training at the Academy is organized in such a way that the student can immerse himself in his specialty as much as possible, without being distracted by unnecessary things. We do not have written exams and tests for memorization. Only intermediate tests for self-testing of learning the subject. Representatives of IT companies are present at the defense of diploma projects, and a diligent student will be able to immediately find a decent job.
Certificates
STEP IT {global_step_name} students receive international diplomas
Companies where the STEP graduates work
